An Advertising Writer Cover Letter must be an extremely impressive document that is sent along with your resume when applying for the post of an advertising writer. Advertising writers write copy in the form of advertisements. They work closely with other members of an advertising team to create catchy advertisements.
Advertising Copywriters also write advertisements for new products, catalogs, online campaigns, and for services. They coordinate their work with the production, media, design, and the sales department.
Even though, a resume is a formal document, you can at least go creative when it comes to your cover letter (this is valid only for certain fields like arts and entertainment). Even if you are an amateur, not having much experience in advertising, the way you are advertising yourself in your resume and cover letter will give your employer a good idea about your work. You can experiment in this field when composing your cover letter, as this is a field where creativity is rewarded and you do not have to be a straight-faced formal.
Here are a few cover letter samples for your reference. You can always put your creative ideas to work and make your own cover letter.
Advertising Writer Cover Letter
0009, L. Gilbert Street,
Carlisle, MA 01771,
Date: July 10, 2009.
Mr. Robert Radcliffe,
Rainbow Advertisers Co.,
257, Park Avenue South,
New York, NY 12345-6789.
Dear Mr. Radcliffe,
When I was searching for the job openings for an advertising writer on the internet, I came across your advertisement on JobsSoGood.com for the same post. I appreciate this opportunity and would like to apply for the post of advertising writer in your firm. I have prepared captivating copies for Skippy's Peanut Butter, Sara Lee Bakery, and Little Homes while working in the Southern Balloon's advertising department and am attaching my work portfolio with this letter.
I am now looking forward to take up new opportunities and hence, looking for new employment in the advertising field so as to work with new clients. I welcome the challenges and changes with enthusiasm.
I would like to discuss a possible meeting with you to discuss how my recruitment would benefit your company, and therefore would like to call you tomorrow morning in this regard.
2. Work Portfolio.
Sample Advertising Writer Cover Letter
54, Highway 22,
Date: November 5, 2009.
Mr. George Butler,
Star Advertising Inc.
99, Ogden St,
Denver, Colorado 02208
Dear Mr. Butler,
I am writing to you in response to your advertisement in employment daily for sending in applications for the post of an advertising writer.
I have done extensive copywriting for different products and services for local companies and a small advertising firm, Sparkle Inc. I have experience in marketing brochures, radio ad copy, e-mail marketing, and website content. I have experience writing for print media, digital and audio. For the last five years, I have worked on a variety of products ranging from dairy products, Pizzeria, real estate property, stationery, banking services and a designer clothing line.
- Well developed grammar and writing skills.
- Can efficiently work even under stress and for long hours.
- Decide the best advertising medium for a product.
- Work on feedback from audience.
- Member of Public Relations Society of America.
- Won Homer's Best Commercial Award July 2008.
- Honor the KISS Rule – Keep It Simple, Stupid.
- Proofread!! (have someone else read it too).
- Know your audience.
- Keep it conversational.
I have a good understanding of the target audience's mindsets and hence go about a copy accordingly. I am aware that if I do get employed in your firm, I will get to work on many different target groups and products; hence I am very interested in this unique opportunity. I feel I will be an asset to your company and therefore want to schedule a meeting with you to discuss about this alliance. You can reach me on the above mentioned contact number.
Thank you for your time and consideration.